Once you get your head around it, Google's mind-bender of an announcement makes perfect sense.

When a coworker shared the news that Google was creating a new holding company called Alphabet and splitting off all its non-core activities from the Google brand, I reacted in the only rational way: I wondered for a nanosecond if it was a wonderfully wacky hoax. Then I checked the URL on Larry Page's blog post, in which he explained the rationale and announced that longtime Googler Sundar Pichai would become Google's CEO. It seemed to be legit.

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Once you get your head around it, Google’s mind-bender of an announcement makes perfect sense.

When a coworker shared the news that Google was creating a new holding company called Alphabet and splitting off all its non-core activities from the Google brand, I reacted in the only rational way: I wondered for a nanosecond if it was a wonderfully wacky hoax. Then I checked the URL on Larry Page’s blog post, in which he explained the rationale and announced that longtime Googler Sundar Pichai would become Google’s CEO. It seemed to be legit.

Read Full Story