Non Profit – Willoughby Avenue

Summary: Our client, the leading women-oriented Film & Arts festival in North America , engaged Willoughby Avenue (formerly BraandLife) to provide a comprehensive rebrand of its flagship product (Annual Film & Arts Festival), to include its domain and related campaigns. Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals. Solution: Willoughby Avenue […]

Summary: Our client, a retired National Basketball Association (NBA) All-Star icon, engaged Willoughby Avenue (formerly BraandLife) to provide a rebranded digital experience for his hometown non-profit organization’s primary domain, which publishes content regarding community center activities . Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals. Solution: Willoughby Avenue delivered a comprehensive […]

Portfolio Category: Non Profit

International Film Festival

Professional Sports Talent

Willoughby Avenue is a digital publisher and an independent agency with over twenty years of experience. We create branding, communication and memorable experiences for Brands of Color.

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