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International Film Festival

Summary: Our client, the leading women-oriented Film & Arts festival in North America , engaged Willoughby Avenue (formerly BraandLife) to provide a comprehensive rebrand of its flagship product (Annual Film & Arts Festival), to include its domain and related campaigns. Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals. Solution: Willoughby Avenue […]

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Best Selling Author

Summary: Our client, a renown author of NY Times Best Seller works which give voice to the mental health concerns of Americans, engaged Willoughby Avenue (formerly BraandLife) to provide a unified rebrand of their digital domain, to include multiple corporate entities & interests. Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals. […]

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