Portfolio Category: Digital Media

Summary: Our client, a digital broadcast production company, engaged Willoughby Avenue (formerly BraandLife) to provide a comprehensive rebrand of its flagship product (radio program), to include its domain and related campaigns. Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals. Solution: Willoughby Avenue delivered a comprehensive, unified and profitability-focused solution that revolved […]

Summary: Willoughby Avenue, a digital media company, launched its first print publication, KINDR’D, with the expressed purpose and mission of “Sharing the Travel, Art & Cultural Experiences of People of Color”. KINDR’D represents Willoughby Avenue’s commitment to all communities of color, featuring substantive current and historic content and an artful design. Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of the intended KINDR’D market (People of Color, Globally), our shared interests and the opportunity to fill the gap between popular culture infotainment and history-centric web domains. Solution: Willoughby Avenue delivered a print-media-first […]

Summary: Willoughby Avenue creative talent can be found, on any given day, developing new concepts for new and existing brands. We recently discovered a promising content publisher, focused on delivering inspirational news and information to its core demographic. And from here… Well. You know… Approach & Solution: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Digital Domain), their mission, vision, goals and existing strategic initiatives. Subsequent to our analysis we customized a platform that aligns with the goals noted above.