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KOLUMN Magazine (Digital)

Summary: Willoughby Avenue, a digital media company, launched its first digital publication, KOLUMN Magazine, with the expressed purpose and mission of “Celebrating The Lives of People of Color”. KOLUMN Magazine represents Willoughby Avenue’s commitment to all communities of color, featuring substantive current and historic content and an artful design. Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of the intended KOLUMN Magazine market (People of Color, Globally), our shared interests and the opportunity to fill the gap between popular culture infotainment and history-centric web domains. Solution: Willoughby Avenue delivered a social-media-first model […]

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Agency

Summary: Our client, a Public Relations agency, engaged Willoughby Avenue (formerly BraandLife) to provide a comprehensive rebrand of its domain and related campaigns. Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals. Solution: Willoughby Avenue delivered a comprehensive, unified and profitability-focused solution that revolved around a rebranded core digital property experience and […]

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