Professional Sports Talent

Non Profit


Summary: Our client, a retired National Basketball Association (NBA) All-Star icon, engaged Willoughby Avenue (formerly BraandLife) to provide a rebranded digital experience for his hometown non-profit organization’s primary domain, which publishes content regarding community center activities .

Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals.

Solution: Willoughby Avenue delivered a comprehensive and unified solution that represented the full scope of the client’s interests and art. The client’s rebranded experience provides visitors with a media rich, multi-channel platform which integrates content for its target audience.


  • Unified Brand Experience
  • Enhanced Social Media Engagement
  • Modern, Rich Media Experience