Summary: Willoughby Avenue, a digital media company, launched its first print publication, KINDR’D, with the expressed purpose and mission of “Sharing the Travel, Art & Cultural Experiences of People of Color”. KINDR’D represents Willoughby Avenue’s commitment to all communities of color, featuring substantive current and historic content and an artful design.
Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of the intended KINDR’D market (People of Color, Globally), our shared interests and the opportunity to fill the gap between popular culture infotainment and history-centric web domains.
Solution: Willoughby Avenue delivered a print-media-first model publication, integrated with the www.kindrdmagazine.com web domain, to also broadly publish content across multiple social media channels daily. KINDR’D social media channels publish globally curated content, excerpts and full stories, that represent the full spectrum of the lives of People of Color. The publication sources, and provides attribution for, imagery that focuses on the personal Travel, Art & Cultural Experiences of People of Color.
Outcome: Launching in 2018 (Summer), KINDR’D is extraordinarily well-positioned to be leader within its core market.