Summary: Our client, a renown author of NY Times Best Seller works which give voice to the mental health concerns of Americans, engaged Willoughby Avenue (formerly BraandLife) to provide a unified rebrand of their digital domain, to include multiple corporate entities & interests.
Approach: Willoughby Avenue employed its best practice approach of Vision-Focused to initially gain a thorough understanding of our client’s current-state environment (Organizational and technological), their mission, vision, goals and existing strategic initiatives. Subsequent to our engagement with client team leaders and staff we were able to develop a well informed model, which aligned with client leadership’s goals.
Solution: Willoughby Avenue delivered a comprehensive and unified solution that represented the full scope of the client’s interests and art. The client’s rebranded experience provides visitors with a media rich, multi-channel platform which integrates content for its target audience.