There’s no true one-stop, all-you-can-eat shop for podcast distribution. Howl and podcasting king Marc Maron are looking to change that.
Long before the breakout of last year’s Serial podcast from This American Life, the medium of podcasting had evolved into a cultural phenomenon, thanks in large part to the success of WTF With Marc Maron. That show, launched in 2009 by comedian Maron and producer Brendan McDonald, is now nearly 630 episodes deep and features compelling, revealing interviews with everyone from little-known comedians to President Obama. Which is one good reason to pay attention to Howl, a podcast discovery and listening app that relaunches today from podcast ad network Midroll. Maron has partnered with the platform to offer his entire archives, and sees it as a critical step in expanding the medium’s reach.