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Explained: The Secret Language Of New York City’s Signage

Every sign tells a story, according to the Cooper Union’s Alexander Tochilovsky.

When you walk down the streets of New York City, you aren’t walking just through the present. You are surrounded by the canyon walls of the past, and the signage around you—the building names, the business signs, the faded slogans—are actually fossils, peeking out from the strata of decades gone by into the present.

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