When Goldman Sachs invested in Arizona-based Infusionsoft last year, they were actually investing in small business as the economic engine of the future.


[highlight]WHEN GOLDMAN SACHS INVESTED IN ARIZONA-BASED INFUSIONSOFT LAST YEAR LAST YEAR,[/highlight]

FRANCINE HARDAWAY

…they were actually investing in small business as the economic engine of the future. Infusionsoft, one of the largest of the many small business marketing companies, grows its own business by creating a community of its customers, and encouraging them to help each other grow.

Infusionsoft solves that problem with its slogan “Automation Means Domination” and an army of experts who help each other learn how to create marketing programs that work.

Small businesses often face a conundrum: they know they need to do more marketing to attract more customers, but since they don’t have much in the way of resources, they pretty much have to do it themselves. And they don’t have time, don’t know how, and can’t outsource it.

Infusionsoft solves that problem with its slogan “Automation Means Domination” and an army of experts who help each other learn how to create marketing programs that work. At this year’s InfusionCon, I sat in on the Ultimate Marketer Contest finals and listened to the finalists talk about what worked for them. The three finalists in the contest had all tripled the size of their businesses in the past year. And believe me, they weren’t in typical gazelle businesses: they were a company that helps churches raise money, an orthodontics practice, and a team sports apparel company. They’re the kinds of companies that go from $200,000 in revenue to $2 million in a year using common marketing strategies, good software, and guidance.

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