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Willoughby Avenue is a Digital Publisher and an Independent Agency with over twenty years of experience. We create branding, communication and memorable experiences for Brands of Color.

 Brands


KOLUMN Magazine - Celebrating People of Color
KINDR'D Magazine - Travel, Art & Culture
The FIVE FIFTHS - Women of Color In Politics

 Services


Brand Identity
Brand Strategy
Digital Marketing

 

We build brands of color

 

About


Willoughby Avenue is a Digital Publisher and an Independent Agency with over twenty years of experience. We create branding, communication and memorable experiences for Brands of Color

 

Culture
Art
Politics
History
Race
Travel
Faith

 

Social

Facebook #KOLUMNM
Twitter @KOLUMN_Magazine
Instagram KOLUMNMagazine

2016 | created a great brand

2017 | published great content

2018 | rinse & repeat

 

Wa

 

NORTH AMERICA

DISTRICT OF COLUMBIA, DC

W.WILLOUGHBYAVENUE.COM

 

Author
ReBrand
Case Study

 

Wa

Brands


Our mission is quite simple, to “Celebrate the lives of People of Color, by giving our lives texture.” We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers. over twenty years of global experience. We create branding, communication and memorable experiences for global Brands of Color.
Learn More
Our mission is quite simple, to “Celebrate the lives of People of Color, by giving our lives texture.” We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers. over twenty years of global experience. We create branding, communication and memorable experiences for global Brands of Color. 
Learn More
Our mission is quite simple, to “Celebrate the lives of People of Color, by giving our lives texture.” We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers. over twenty years of global experience. We create branding, communication and memorable experiences for global Brands of Color.
Learn More

 

1.9m

Impressions per Month

 

 

Public
Relations
Case Study

Our client, a Public Relations agency, engaged Willoughby Avenue (formerly BraandLife) to provide a comprehensive rebrand of its domain and related campaigns.
Learn More

 

Film
Festival
Case Study

Services

Brand
Strategy

Brand
Identity

Whether we're crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytic process and principles. Executing in accordance with the approved strategy, our team of writers and designers work together to develop an identity that encapsulates our client's brand, differentiates them from their competition, and makes a lasting impression on their audience.
Our creative exploration process is rigorous. We consider all elements of the brand identity system, including logo development, typography, color palettes, iconography, photography and messaging. The systems we create are dynamic, designed to evolve with the business, service or product they represent. They are as emotional as they are visual. And they take form across the entire range of communications, from business systems to websites.

At Willoughby Avenue we build all our creative development on a solid strategic foundation. Without a well-defined core brand strategy, even clever communications risk becoming a hit-or-miss expense. At Willoughby Avenue we evaluate our work not just on how good it looks or how innovative it is, but on how effectively it solves our client's strategic and business challenges.
To gain the insights that underpin a sound strategic framework, we work first to fully understand our client's brand and all its attributes. Realizing that no one knows their brand better than the client, we work together with the client to articulate their brand vision, as well as their brand values, culture and personality. We then look at their business in the context of its competitive landscape. We analyze relevant market trends, and we define audience requirements and patterns of behavior. If necessary, we supplement existing audience research by conducting our own focus groups and other ethnographic studies.

Brand
Exper
ience

Today people interact with brands in more ways than ever before. To create truly holistic brand experiences, we execute across multiple channels, in both on- and offline media. From retail and event applications, to packaging systems and integrated digital experiences, we tell compelling brand stories that communicate a clear message to a targeted audience.

Wa

.

.

.

We build brands of color

 

Willoughby Avenue is a Digital Publisher and an Independent Agency with over twenty years of experience. We create branding, communication and memorable experiences for Brands of Color.
Brand Identity
Brand Strategy 
Digital Marketing

Wa

.

.

.

.

Brands

 

Our mission is quite simple, to “Celebrate the lives of People of Color, by giving our lives texture.” We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers. over twenty years of global experience. We create branding, communication and memorable experiences for global Brands of Color. 

Learn More
Our mission is quite simple, to “Celebrate the lives of People of Color, by giving our lives texture.” We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers. over twenty years of global experience. We create branding, communication and memorable experiences for global Brands of Color. 

Learn More

1.9m

Impressions / Month

Our mission is quite simple, to “Celebrate the lives of People of Color, by giving our lives texture.” We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers. over twenty years of global experience. We create branding, communication and memorable experiences for global Brands of Color.

Learn More

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.

.

Services


Brand
Strategy

At Willoughby Avenue we build all our creative development on a solid strategic foundation. Without a well-defined core brand strategy, even clever communications risk becoming a hit-or-miss expense. At Willoughby Avenue we evaluate our work not just on how good it looks or how innovative it is, but on how effectively it solves our client's strategic and business challenges.
To gain the insights that underpin a sound strategic framework, we work first to fully understand our client's brand and all its attributes. Realizing that no one knows their brand better than the client, we work together with the client to articulate their brand vision, as well as their brand values, culture and personality. We then look at their business in the context of its competitive landscape. We analyze relevant market trends, and we define audience requirements and patterns of behavior. If necessary, we supplement existing audience research by conducting our own focus groups and other ethnographic studies.

Brand
Identity

Whether we're crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytic process and principles. Executing in accordance with the approved strategy, our team of writers and designers work together to develop an identity that encapsulates our client's brand, differentiates them from their competition, and makes a lasting impression on their audience.
Our creative exploration process is rigorous. We consider all elements of the brand identity system, including logo development, typography, color palettes, iconography, photography and messaging. The systems we create are dynamic, designed to evolve with the business, service or product they represent. They are as emotional as they are visual. And they take form across the entire range of communications, from business systems to websites.

Brand
Experience

Today people interact with brands in more ways than ever before. To create truly holistic brand experiences, we execute across multiple channels, in both on- and offline media. From retail and event applications, to packaging systems and integrated digital experiences, we tell compelling brand stories that communicate a clear message to a targeted audience.
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